ECMGroups’ Creatives Go MAD
ECMG Inks Long-term Deal with Publishing Company Madbo Enterprises
April 2, 2008—New York, NY Publishing company Madbo Enterprises inked a two year deal with the Excelsior Consortium Companies to facilitate the marketing of their line of books for the 2008-2009 calendar year.
Dwayne Murray, Sr., CEO of Madbo Enterprises is an award winning novelist who has penned The Mouse that Roared, Like a Good Neighbor and, Whatever it Takes. “Our vision for MadboEnteprises.com is to provide an interestingly reserved space for our readers to spend their time, if only for a few moments. While it will showcase our work, the projects and activities that are affiliated with it—we also want the site’s visitors to have an almost 3-dimensional view of the author, the product and the business.”
Selecting the Consortium was an opportunity in and of itself because of the company’s commitment to presenting the voice and vision of Madbo Enterprises. ECMGroups is working fitly together with the company’s pre-existing graphic designers to execute the message of the project flawlessly. Lead designer, Tonia Weiters says, “In any case, our work is a collaborative effort. But, when presented with working with up-and-coming designers we had to take on this project. This is a peculiar opportunity in that the client is not only extremely focused but is also committed to bringing people together who are cooperatively capable of executing deliverables that will undoubtedly expand to an even broader scope of people.”
When asked about the design and concept, the ECMGroups’ creative beams, “We can’t disclose anything about the project at this time. But mark my words: It is going…to be ridiculously sick.”
The site will simultaneously re-launch with Madbo Enterprises’ latest release in May 2008.
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Be sure to bookmark the site for updates: www.madboenterprises.com
