Welcome to Marketing Misconceptions: Unpacking the Excuses. Today, we’ll be discussing the common excuse of “lack of time or resources to execute a marketing campaign”. It’s a common refrain, but is it a valid excuse for not executing a successful marketing campaign? Let’s find out. Understanding the Excuse We’ve all heard it before – “we don’t have the time or…
Welcome to our first series called, “Marketing Misconceptions: Unpacking the Excuses (Blocks & Barriers)”. Over the next seven weeks, I’m taking you on a journey to uncover the challenges that prevent business owners from promoting and advertising their businesses. We’ll be covering topics From the misconceptions of word of mouth and organic growth to a limited understanding of marketing or…